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Is the America’s Cup a futures influencer? Or just a billionaire’s playground and a big waste of money? Some people feel the money spent around the America’s Cup should be better spent helping humanity instead of on sailboat racing. But let’s consider an America’s Cup cost/benefit analysis – what if the benefits to humanity of the America’s Cup trickle down into our global culture, and exceed, over time, the cost of the event? The space program has spun off many new commercial applications. Why not the America’s Cup?